UPL-AOPA goes Twitter

UPL-AOPA goes Twitter


Luxembourg, December 3rd 2017.

Since many years, our club maintains a website (www.upl-aopa.lu). Following our November 2017 board meeting, we are happy to announce that UPL-AOPA is testing out its presence on social media, by launching our digital footprint on Twitter, during a six months period.


Twitter and ‘tweeting’ is about broadcasting daily short burst messages to the world, with the hope that your messages are useful and interesting to someone. In other words, microblogging.


Conversely, Twitter is also about discovering interesting people online and following their burst messages for as long as they are interesting. In addition to its relative novelty, Twitter’s big appeal is how rapid and scan-friendly it is: you can track hundreds of interesting tweeters, and read their content with a glance.


UPL-AOPA uses this social media to communicate about events our club is organizing. We’ll further update our twitter account several times a week with aviation related news from Luxembourg and Europe, funny stories, short aviation related interesting stuff, always aviation and pilot oriented. Also, if we post new articles on our website or a new magazine gets available, we’ll tweet about it including the hyperlink.


UPL-AOPA will always tweet in a positive and constructive spirit as our aim is to develop a follower base of several hundred aviation enthusiasts from Luxembourg and abroad.


For the ones who already are on Twitter, UPL-AOPA can be found under #AOPAluxembourg

UPL-AOPA tweets can also be found online at https://twitter.com/AOPAluxembourg



Why Is Twitter So Popular? Why Do Millions of People Follow Other Tweeters?

Are other AOPA organisations and pilots on Twitter ?

In addition to its relative novelty, Twitter’s big appeal is how rapid and scan-friendly it is: you can track hundreds of interesting tweeters, and read their content with a glance.

Yes, several AOPA organizations found their way to Twitter and are “tweeting” on a regular basis these days:


How Does Twitter Work?

Twitter is very simple to use as broadcaster or receiver. You join with a free account and Twitter name. Then you send broadcasts daily, or even hourly. Go to the ‘What’s Happening’ box, type 280 characters or less, and click ‘Tweet’. You will most likely include some kind of hyperlink.

To receive Twitter feeds, you simply find someone interesting (celebrities included), and ‘follow’ them to subscribe to their tweet microblogs. Once a person becomes uninteresting to you, you simply ‘unfollow’ them.

You then choose to read your daily Twitter feeds through any of various Twitter readers.

Twitter is that simple.


Why Do People Send Burst Messages Through Twitter?

People send Twitter ‘tweets’ for all sorts of reasons: vanity, attention, shameless self-promotion of their web pages, boredom. The great majority of tweeters do this microblogging as a recreational thing, a chance to shout out to the world and revel in how many people choose to read your stuff.

But there is a growing minority of tweeters who send out some really useful content. And that’s the real value of Twitter: it provides a stream of quick updates from friends, family, scholars, news journalists, and experts. It empowers people to become amateur journalists of life, describing and sharing something that they found interesting about their day.

Yes, that means there is a lot of drivel on Twitter. But at the same time, there is a growing base of really useful news and knowledge content on Twitter. You’ll need to decide for yourself which content is worth following there.

People Use Twitter as a Marketing Tool?

Yes, absolutely. Luxair, general aviation enthusiasts, Luxairport, Aeroplume, Plane and pilot, aviation news, etc..;etc… they advertise using Twitter. And it does work.

The modern internet-savvy user is tired of a television advertisement. People today prefer advertising that is faster, less intrusive, and can be turned on or off at will… and Twitter is exactly that.


Why Do Celebrities Like Using Twitter?

Because Twitter is both personal and rapid, clubs, private persons and companies use Twitter to build a more personal connection with their followers.


Twitter on my laptop or on my smartphone ?

That’s entirely up to you. Many people are using twitter on their smartphones, but using it on your laptop is absolutely fine as well.



Try Twitter for a couple weeks, and decide for yourself if you like it.